As an advisor and the founder of ARTÉMIA Communications, Barbara draws on more than three decades of consulting and entrepreneurship to discuss business growth, communication and the decisions behind them.
Available for interviews & conversationsBarbara worked internationally as a consultant before founding ARTÉMIA Communications in San Francisco in 1995. Her early work included strategic communications, marketing and partnership programs across different markets.
Today, she advises startups, established companies and public organizations while continuing to run her own firm. Her firsthand experience with both client challenges and the demands of entrepreneurship informs the conversations she brings to interviews and events.
These topics are starting points for interviews, panels and podcasts. Each can be adapted to your audience and format.
Entering a new country takes more than translating marketing materials. Barbara can explore what companies need to learn about U.S. buyers, regional differences and earning trust in unfamiliar markets.
Since founding ARTÉMIA in 1995, Barbara has navigated shifts in technology, client expectations and the business landscape. A conversation about resilience, judgment and lessons learned over time.
From emerging technologies to regulated industries, complicated ideas can be difficult to communicate. Explore how leaders can make their value clear without oversimplifying or overstating it.
Barbara's experience as a woman entrepreneur and her work with women-owned business organizations offer a basis for conversations about opportunity, partnership and advocacy.
Sustainability and inclusion have long been priorities at ARTÉMIA. Barbara can discuss how those commitments influence business decisions, client relationships and long-term planning.
In a young company, the founder may write every announcement, approve every message and manage every important relationship. Barbara can discuss when to delegate, how to develop other spokespeople and which decisions founders should continue to own.
Have another angle in mind? Barbara can adapt a conversation to your audience. Propose a topic ↗
Suggested topics are editorial proposals, not a list of confirmed past presentations. Barbara can review and refine them before publication.
A few prompts for planning an interview. They're intended to open up a conversation, not prescribe a script.
Explore how buyer expectations, proof points and relationships vary across markets and why the U.S. should not be treated as a single audience.
A starting point for discussing the intersection of entrepreneurial experience and strategic counsel.
Connect Barbara's international background with her work in market entry and stakeholder engagement.
Talk about bridging the gap between technical expertise and the language customers, partners and policymakers need.
Explore how a growing business can develop other spokespeople, delegate communications decisions and maintain a consistent message.
Reflect on founding a company in 1995 and navigating changing markets and technologies.
Selected commentary and conversations. More recent appearances can be added as they become available.
Approved biographies for interviews, event programs and media introductions.
Barbara Wichmann is the founder and CEO of ARTÉMIA Communications, a San Francisco-based strategic communications and integrated marketing consultancy established in 1995. With more than 30 years of experience, she advises startups, Fortune 500 companies, nonprofits and public agencies on market expansion, strategic communications and stakeholder engagement across U.S. and international markets.
Barbara Wichmann is the founder and CEO of ARTÉMIA Communications, a San Francisco-based strategic communications and integrated marketing consultancy. Since 1995, her firm has partnered with high-growth startups, Fortune 500 companies, nonprofit organizations and government agencies around the globe.
With more than 30 years of experience, Barbara advises organizations on market entry and expansion, strategic communications and stakeholder engagement. Her international consulting background and experience building her own business inform her approach to helping clients establish credibility, strengthen relationships and address complex business challenges.
Beyond her work at ARTÉMIA, Barbara is an advocate for women-owned businesses and expanded economic opportunity. She serves on the boards of WBEC-Pacific and Women Impacting Public Policy and has received numerous awards recognizing her contributions to the business community.
Interested in having Barbara on your podcast, at an event or as a source for an upcoming story? Share your topic, audience and timing to get the conversation started.
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