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Barbara Wichmann
About Barbara Wichmann

Founder. Strategic advisor.

Barbara Wichmann founded ARTÉMIA Communications in San Francisco in 1995 and continues to lead the consultancy today. She advises startups, major corporations and public organizations on market expansion, strategic communications and stakeholder engagement.

Her storySpeaking & Media
Barbara Wichmann in a bright pink suit against a blue-gray studio backgroundStrategic advisor · Founder & CEO, ARTÉMIA Communications
Professional background

Consulting and entrepreneurship.

Before founding ARTÉMIA, Barbara worked internationally as a consultant, developing strategic communications, marketing and partnership programs for clients operating in different markets.

In 1995, she established ARTÉMIA Communications in San Francisco. As founder and CEO, she has spent more than three decades advising organizations while building and leading her own firm.

Her work includes startups, major corporations and public organizations, particularly those operating in regulated industries and emerging technology. Her international consulting experience also informs how she approaches market entry and stakeholder relationships.

Strategic advisory

Working where business meets people.

Her work spans industries and organizations, but a common thread runs through it: understanding what different audiences need to know, believe and trust.

01

Market entry & expansion

Helping organizations navigate the expectations, relationships and communications challenges of entering unfamiliar markets.

02

Strategic communications

Connecting business priorities with messages that are credible, culturally relevant and suited to the people they need to reach.

03

Stakeholder engagement

Advising organizations working with customers, investors, policymakers, communities and other influential stakeholders.

Beyond the work

Values that have stayed with her.

Sustainability, inclusion and responsible business have long been priorities at ARTÉMIA. They continue to inform how she approaches clients, relationships and long-term decisions.

Her commitment to these values also extends to advocacy for women-owned businesses.

SustainabilityInclusionWomen in business
Board seats & advocacy

Supporting women-owned businesses.

Through her board and committee service, Barbara works to expand business opportunities and supplier participation.

2022–present

Women Impacting Public Policy

Board member

2020–present

WBEC-Pacific

Board member

2021–2023

WBENC Government Forum

Former committee chair

Awards & recognition

A record of recognition.

Honors recognizing Barbara's service and advocacy for women-owned businesses.

WBE Volunteer of the Year

WBEC-Pacific

WBE Advocate of the Year

WBEC-Pacific

WBE Volunteer of the Year

WBEC-Pacific

Cornerstone Award

WBEC-Pacific

WBE Volunteer of the Year

WBEC-Pacific

WBE Advocate of the Year

WBEC-Pacific

WBEs Who Rock

MBE Magazine

WBENC WBE Star

WBENC

Specialized training

Continued learning.

Selected programs supporting Barbara's work in consulting, strategic communications and supplier engagement.

01 / 2022

W.A.T.E.R. Utility Supplier Diversity Program

California Water Association

02

MBE Executive Training

03

Freddie Mac Vendor Academy

Freddie Mac

04

MDE Program

UCLA Anderson School of Management

05

WBENC-Tuck Executive Training

Dartmouth College

Continue the conversation

There's more to the story.

Barbara explores the challenges facing business leaders through B's Notions, guest articles, interviews and speaking engagements.

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