Barbara Wichmann / Writing & perspectives
B's Notions.
Ideas from a career spent working across industries and borders. Barbara's perspectives on international business, leadership, strategic communications and the decisions that shape organizations.
On the pageObservations from the work. Questions worth asking.
The collection
Recent thinking.
Two articles are available as drafts for review. Final publication details and copy remain subject to Barbara's approval.
Why Being Successful Abroad Doesn't Mean You're Ready for the U.S. Market
What international businesses need to reconsider before entering the American market.
Read draft article
AI Can Write Your Communications. It Can't Take Responsibility for Them.
Why AI can accelerate communications without removing an organization's responsibility for its claims.
Read draft articleIn development
The Most Expensive Words in Business May Be “Our Product Can Do That”
Proposed article title. No published article is available yet.
Beyond the writing
Bring the perspective into the room.
Explore Barbara's speaking topics or invite her for a podcast, interview or event conversation.
Speaking & Media